Spreading the Good Word

April 2, 2009, 2:01 pm
Spreading the Good Word
By Catherine Rampell Published in the Economy and the Economics of Everyday Life-Economix Blog- NYTimes.com

Attitude is (almost) everything.
That’s the message Paul Ganshert is mailing to hundreds of friends, family and business associates, inside an envelope containing the button pictured at left.
( I Choose Not To Participate in the Recession)

Mr. Ganshert owns a landscaping company in Madison, Wis. He said in a phone interview that he started the button campaign about two months ago because he was tired of hearing bad news all the time.

Given his positive nature, he said, he has chosen “not to participate” in the recession. For him, that means discounting the media’s barrage of negative economic news, working hard and being optimistic about his company’s future.

“You could pull all your money out of stock market, put what little’s left under your mattress, and cry, but that’s not going to do anybody any good,” he said. The current economic troubles are a crisis of confidence, he reasons, and he says he believes his “grass-root” efforts to bolster local optimism can help restore that confidence.

Members of a national landscaping group he belongs to have also been taking the message, and buttons, to their own communities. Marty Grunder in Dayton, Ohio, for example, has started a radio show called “Good News in Dayton.” The show’s goal is “to communicate the good things going on in and around the Dayton area that we may not have heard about,” according to its Web site. Mr. Ganshert is contemplating starting a similar show in Madison.

And in the meantime, his button has become quite the conversation piece. When he meets with clients, he said, they generally spend 10 to 30 minutes talking about their landscaping needs, and then another half-hour talking about his unusual pin. He says he has distributed “a couple hundred” buttons so far, and is hoping the next batch will total 500.

“You’ve got to start somewhere,” he said.